MA Advertising, Marketing and the Media

The MA in Advertising, Marketing and the Media at the University of Essex is a flexible and challenging programme designed to provide students with a deep understanding of the dynamic relationships between media, advertising and marketing. This course, designed with professionals in mind, sits within our renowned Department of Sociology, tapping into its expertise and resources. It combines both theoretical and practical elements to equip students with the necessary skills to pursue a successful career in the field.Course Content: The programme combines theoretical understanding with critical and practical approaches to the analysis of advertising, marketing and media in contemporary society. Students will explore a number of key topics such as the principles of marketing, digital marketing, brand management, advertising and society, and media audiences. The course also includes the opportunity to carry out research in an area of interest, culminating in a dissertation.Key Modules: The course includes a series of modules such as The Sociology of Marketing and Consumption, Digital Marketing Literacies, Advertising and Society, Understanding Media Audiences, Brand Portfolio and Marketing Communications Planning, and a Dissertation (Advertising, Marketing and the Media).Accreditations: The MA in Advertising, Marketing and the Media at the University of Essex does not specifically list any accreditations.Future Careers: The course will prepare students for a range of careers in the advertising, marketing and media industry. Graduates can potentially take up roles in advertising and marketing agencies, media institutions, and in-house marketing departments. The skills gained can also be applied to roles in PR, digital marketing, brand management and more.For more information on this course, please visit the official course page [MA Advertising, Marketing and the Media](https://www.essex.ac.uk/courses/PG00441/1/MA-Advertising,-Marketing-and-the-Media).