Integrated Master in Management: Marketing Management

The Integrated Master in Management, Marketing, and Management is a full-time, four-year degree programme offered by the University of Essex. This course is designed to provide students with the core business skills necessary to thrive in today's competitive marketplace, supplemented with the marketing management knowledge to create and deliver value to different customer segments. It offers students the opportunity to further bolster their skills set by undertaking an additional year of advanced study at the Master’s level. Course Content: The course introduces students to the world of business administration and develops their understanding of micro and macro-economic principles. The course combines strong practical elements with comprehensive theoretical understanding in concepts such as business strategy, marketing planning, and digital marketing. Students will gain insight into the key aspects of marketing, including the creation of a marketing plan and the use of digital marketing tools. Further, the Master’s year entails the development of advanced academic skills and practical application of marketing management principles. Key Modules: During the course, students will undertake modules such as ‘Business Strategy’, ‘Marketing Planning’ and ‘Applied Marketing Management’. The course also includes a dissertation or internship in marketing in the final year. Accreditations: The course is accredited by the Chartered Management Institute (CMI) and upon graduation, students are awarded with a CMI Level 7 Certificate in Strategic Management and Leadership Practice. Future Careers: Graduates from this course are equipped with the skills to pursue a range of career opportunities in Marketing, Advertising, Brand Management, Human Resource Management, and General Management. For more information on this course, please visit the official course page [here](https://www.essex.ac.uk/courses/ug01392/1/integrated-master-in-management,-c-,-marketing-and-management).