BSc Marketing

The BSc Marketing is a full-time undergraduate course offered by the University of Essex. The course is designed to equip students with a solid foundation in marketing backed by a wider understanding of business strategy. The course weaves a wide range of marketing topics together, enhancing students’ creativity, analytical skills, and strategic thinking.Course Content: This course covers a range of topics including the development of strategic marketing planning, equipping students with a wide understanding of business strategy. The course also ensures students gain hands-on experience by applying their learning to real-life business challenges. Key Modules: The essential modules in this course are divided into three levels; level 4 consists of Introduction to Marketing and Marketing Fundamentals, level 5 holds Marketing Research, Business Strategy, and Business Analytics, and finally, level 6 includes Strategic Marketing Management and Advanced Marketing Theory and Practice. Accreditations: The University of Essex holds a Gold rating in the Government’s Teaching Excellence Framework (TEF 2017).Future Careers: Upon completion of the course, graduates can potentially move into a wide range of marketing roles such as marketing executive, market researcher, brand manager, social media manager, or customer relationship manager. Businesses of all types and sizes need marketers, so this degree offers students versatile and unlimited career opportunities. For more information on this course, please visit the official course page.