BSc Management and Marketing

The BSc (Hons) Management and Marketing course offered by the University of Essex provides a broad understanding of management principles, along with the creative problem-solving skills of marketing. It combines business strategy and market research to prepare students for a variety of careers in business and marketing.Course Content: The course covers a range of topics in management and marketing. The emphasis is on real-world applications, equipping students with a practical understanding of business strategy, consumer behaviour, branding, market research, and product development. Students have the opportunity to gain work experience through placement opportunities and can choose to study abroad for a year.Key Modules: Some of the main modules of the course include Business Strategy, Marketing Strategy, Consumer Behaviour, Branding, International Business Environment, Operations Management, and Organizational Behaviour.Accreditations: The course is accredited by the Chartered Management Institute (CMI), which offers students a dual award: a degree from Essex and a CMI Diploma in Management and Leadership. Successful completion of the degree also provides graduates with a foundation for professional qualifications with the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.Future Careers: Graduates of this course have been successful in a wide range of careers in fields such as product development, brand management, market research, digital marketing, human resources, general management, retail and sales.For more information on this course, please visit the official course page.