MSc International Marketing

The MSc International Marketing at Robert Gordon University provides students with innovative knowledge on international marketing operations all within a digital and global environment. The course is sleekly designed to cultivate entrepreneurial thinking and foster a global outlook among marketing professionals.Course Content: This engaging marketing programme lets its students acquire skills in planning, analysis, change management, and control in international marketing. It engages students in various activities such as presentations, role plays, marketing simulations, and debates.Key Modules: The taught modules include 'Marketing Strategy,' 'International Marketing Methods,' 'Fundamentals of Marketing Management,' and 'Marketing Knowledge and Skills for Managerial Decision Making.' In addition, the students also undertake a research project.Accreditations: This programme is dual-accredited by the Chartered Institute of Marketing (CIM), offering students an opportunity to complete the CIM Diploma in Professional Marketing as part of the MSc.Future Careers: Graduates of this programme are equipped for a successful career in international marketing. Sectors they can gain employment in include marketing consultancies, multinational corporations, and roles in not-for-profit organizations and SMEs.For more information on this course, please visit the official course page.