MSc International Fashion Business

The MSc International Fashion Business course at Robert Gordon University offers an in-depth understanding of global fashion markets and the key business strategies and innovative practices that typify the industry. This programme equips students with essential skills and knowledge to pursue a career in the fashion industry while having an international perspective.Course Content: The course explores a wide array of topics including the fashion business environment, fashion branding, international marketing and communication, eCommerce for fashion business, trend forecasting and analysis, and contemporary issues in fashion. The mode of study includes lectures, seminars, workshops, simulated business games and field visits to companies.Key Modules: Some of the key modules in this course include the Fashion Business Environment, Research Methods, International Marketing and Communications, eCommerce for Fashion Business, Trend Forecasting and Analysis, Strategic Retail Management, Branding, Production Innovation and Product Development, and the MSc Dissertation.Accreditations: This course is accredited by the Textile Institute, which is recognised worldwide for excellence in teaching in the diverse textile discipline.Future Careers: Graduates from the MSc International Fashion Course will have opportunities in various roles within the fashion industry such as brand management, retail and merchandising, fashion buying, marketing and PR. They can also venture into entrepreneurship or academia.For more information on this course, please visit the official course page.