MSc Digital Marketing

The PGCert/PGDip/MSc Digital Marketing course at Robert Gordon University is a dynamic program designed to equip students with the necessary knowledge and skills to manage and lead digital marketing strategies effectively. This course offers a comprehensive understanding of the impact of digital technologies on marketing operations.Course Content: This course provides students with insight into the complexities of digital marketing, touching upon various aspects such as digital marketing management, digital campaign planning and delivery, digital customer experience management, and research methods.Key Modules: The modules included in the course are Digital Marketing Management, Marketing Theory and Practice, Digital Customer Experience Management, Digital Campaign Planning and Delivery, Research Methods For Business and Management Studies, and a Project or a Dissertation.Accreditations: This course has been awarded with professional accreditation from the Chartered Institute of Marketing (CIM).Future Careers: This course opens up a wide range of career opportunities in digital marketing, customer experience management, digital campaign planning and delivery, data analysis, or related areas. Graduates can also consider a career in academia or consulting services.For more information on this course, please visit the official course page.