BA (Hons.) Digital Marketing and Business Analytics

The BA (Hons) Digital Marketing and Business Analytics course at Robert Gordon University (RGU) is a unique program designed to equip students with a blend of digital marketing and business analytics skills. The course enables students to navigate the digital landscape and profession effectively. Students will delve into a wide range of areas like digital strategy, social media marketing, data analytics and visualization, and marketing technologies.Course Content: The course covers a host of exciting areas in both digital marketing and business analytics, including digital strategy, social media marketing, SEO, SEM, email marketing, mobile marketing, e-commerce, data analytics and visualization, database marketing, marketing technologies, and business forecasting.Key Modules: The curriculum includes core modules such as Digital Marketing, Business Analytics Using SAS, E-Commerce and Social Media, Marketing Technologies, Data Analysis and Decision Modelling, as well as a number of elective modules for deeper specialization.Accreditations: Upon successful completion, the course awards a BA (Hons) in Digital Marketing and Business Analytics. While the accreditation details are not specified, RGU is renowned for its excellent academic standards and industry connections.Future Careers: This course offers wide-ranging career opportunities in a variety of industries. Graduates could find roles in digital agencies, public and private organizations, marketing firms, and many other businesses that require expertise in digital strategy, data analysis, and digital marketing.For more information on this course, please visit the official course page.