BA (Hons.) Digital Marketing

The BA (Hons) Digital Marketing course at Robert Gordon University is a cutting-edge program designed to equip students with the necessary skills to become modern, innovative marketers. The course blends academic theory with practical abilities to give students comprehensive knowledge of digital marketing strategies, techniques, and tools.Course Content: The course covers crucial areas such as business skills, marketing fundamentals, brand management, digital marketing, content creation, analytics, and social media marketing. Students are encouraged to apply their learning in realistic simulations and live projects for real clients. The course includes various topics that combine traditional marketing theories with tech-savvy methods to help students understand the evolving digital landscape. Key Modules: The program consists of modules like Business Skills, Marketing Essentials, Consumer Behaviour, Market Research, Digital Advertising, Social Media Marketing, Digital Content Development, and Strategic Brand Management. The curriculum also includes a final year project giving students the option to specialise further or undertake a work placement.Accreditations: The BA (Hons) Digital Marketing degree is accredited by the Chartered Institute of Marketing (CIM) and includes exemptions from several CIM qualifications, ensuring students obtain industry-recognised qualifications alongside their degree. Future Careers: Upon successful completion of the course, students can pursue diverse roles such as Digital Marketing Executive, Social Media Marketing Manager, SEO Specialist, Content Marketing Manager, and Digital Campaign Manager among others. For more information on this course, please visit the official course page [here](https://www.rgu.ac.uk/study/courses/1263-ba-hons-digital-marketing).