BA (Hons.) Business with Marketing

The BA (Hons) Business with Marketing course at Robert Gordon University delivers extensive knowledge of business whilst specifically preparing students for a career in marketing. The course develops key abilities such as critical thinking, creativity and strategic decision-making.Course Content: Starting with a solid grounding in business, students will later specialize in areas of marketing such as strategy, consumer behaviour and public relations. The course content encompasses real-life challenges, to facilitate the development of relevant skills. A compulsory work placement between year 3 and the final year provides practical exposure to the industry.Key Modules: Students will study modules like Business Skills, Economics for Business, Financial & Management Accounting, Introduction to Human Resource Management, Marketing, plus others in the early stages. Later stages will dwell more on Marketing Research, Consumer Behaviour, Business Law and Strategic Management.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM).Future Careers: Graduates can look forward to job prospects in fields such as advertising, customer relationship management, market research, brand management, public relations, and corporate communications.For more information on this course, please visit the official course page.