BA (Hons.) Business with Data Analytics

The BA (Hons) Business with Data Analytics course at Robert Gordon University offers learners a balanced mix of business and data analytics education. The program equips students with core business skills such as strategic decision making and planning, whilst also providing specialized knowledge in the fast-moving field of data analytics.Course Content: The curriculum of the program has been designed carefully to blend contemporary business practices with analytical tools. In the first two years, students learn about the basics of business knowledge including managing business, people, marketing, and finance. In the third and fourth year, students dive deeper into specialized topics such as data analytics, data visualization, predictive modeling, and machine learning. Key Modules: Some of the key modules include Business Skills; Professional Context of Computing and Emerging Technologies; Understanding People in Organisations; Professional Ethics in Computing and Emerging Technologies; Applied Statistics; Principles of Marketing; Business Analysis and Modelling; Applied Data Analysis; Data Visualization and Communication; Data-Driven Decision Making; and Strategic Management.Accreditations: The course is recognized by the Chartered Management Institute (CMI) and the British Computer Society (BCS).Future Careers: Graduates from this program can find career opportunities in roles like data analyst, business analyst, data scientist, information systems manager, IT consultant, and operational researcher. They can work across various sectors such as finance, retail, health, manufacturing, and entertainment.For more information on this course, please visit the official course page.