MSc Tourism Marketing Management

The Tourism Marketing Management course from The University of Strathclyde is a specialised program designed to deliver marketing knowledge and skills to those working in the tourism and hospitality sector. The course is aimed at future business leaders and helps students to prepare for a senior role in the industry, focusing on the challenges and opportunities in the sector.Course Content: This course combines theoretical knowledge with practical skills to provide students with a comprehensive understanding of marketing management in the tourism sector. It comprises six core modules covering management theories and concepts in the context of tourism and hospitality businesses, and introduces students to research methods and techniques that they can apply in their future career.Key modules: The key modules in the course are Introduction to Business Strategy, Introduction to Marketing, Marketing Management in the Tourism Industry, International Tourism Market Analysis, Dissertation, and Research Methods for Tourism and Marketing.Accreditations: Upon successful completion of the program, students are awarded a Master's degree in Tourism Marketing Management.Future Careers: This course equips students with the knowledge and skills they need to pursue a successful career in tourism marketing management. Graduates from the course may find employment in various sectors of the tourism industry, including retail and wholesale travel agencies, airlines and other transport providers, hotels, resorts, and other accommodation providers, or in government tourism departments.For more information on this course, please visit the official course page.