MSc Marketing

The Marketing courses offered at Strathclyde University form a part of the Strathclyde Business School, which is a pioneering, internationally renowned academic organisation that shapes and develops the business minds of tomorrow. The courses offer a well-rounded understanding of the role of marketing in business and society, providing excellent training for a successful career in the field.Course Content: The Marketing courses focus on a range of topics including creating marketing strategies, digital marketing, services marketing and qualitative research methods. They offer an in-depth multidisciplinary knowledge in Marketing addressing key issues and challenges in consumer behaviour, brand management, ethics, digital communication, marketing strategy and risk management.Key Modules: Some of the key modules included across the different Marketing courses are Marketing Management, Consumer Behaviour, Marketing Research, Digital Marketing and Branding, International Marketing and Services Marketing.Accreditations: Strathclyde Business School, which offers the Marketing courses, is triple accredited by AACSB, EQUIS and AMBA, making it part of a prestigious group of global business schools. Additionally, the MSc Marketing course is accredited by the Institute of Export, which allows students to acquire a professional qualification.Future Careers: Graduates from the Marketing courses go on to work in a variety of roles, including brand management, market insight analysis, digital marketing and services marketing in industries such as retail, consulting, and consumer goods.For more information on this course, please visit the official course page here.