MSc International Marketing

Strathclyde's International Marketing course is a dynamic postgraduate taught program designed to equip students with the knowledge, confidence, and employability skills necessary to contribute effectively to the ever-evolving global marketing field. Focusing on current challenges and opportunities in the international business environment, this master's degree aims to provide students with a diverse and in-depth understanding of international marketing theories and practices.Course Content: The rigorous curriculum includes core and optional modules that cover a broad range of topics, such as marketing, research methodology, digital marketing, and services marketing. Through a combination of lectures, seminars, group work, and case study analyses, students will gain a comprehensive understanding of how to develop and implement marketing strategies effectively on an international level.Key Modules: These include International Marketing, International Market Entry, Marketing Communications, and Digital Marketing. Students also have the liberty to choose from a selection of optional classes to suit their individual career aspirations.Accreditations: The International Marketing program is accredited by the Chartered Institute of Marketing (CIM), reflective of its relevance and alignment with professional marketing practice.Future Careers: Graduates of this program are well-equipped for various roles in marketing management, branding, market research, public relations, and consultancy. They are also well-prepared for further academic study or research in the field of international marketing.For more information on this course, please visit the official course page here.