MSc Innovation & Marketing Management

The Innovation & Marketing Management course is a postgraduate program offered by the University of Strathclyde. This course aims to provide students with a comprehensive understanding of the importance of innovation in developing competitive marketing strategies. It combines an academic foundation in business and marketing concepts with practical experience.Course Content: During this course, students will study various aspects of innovation marketing such as developing new products, managing innovation, applying innovation, strategic marketing, making decisions in marketing and insights for innovation & marketing.Key Modules: The course comprises core modules like Strategic Marketing, Making Marketing Decisions, Insights for Innovation & Marketing, Applying Innovation, Managing Innovation, and Developing New Products.Accreditations: This program is accredited by the Chartered Institute of Marketing (CIM) which means that students completing the degree are eligible to receive the CIM Certificate in Professional Marketing.Future Careers: Graduates from this course can foresee careers in a variety of areas such as product development, marketing, innovation consultancy, brand management, and account management sectors among others.For more information on this course, please visit the official course page here.