Msc Digital Marketing Management

The Digital Marketing Management course offered by Strathclyde University is a postgraduate taught programme designed to equip students with the theoretical knowledge and practical skills necessary to thrive in the competitive world of digital marketing. Using a blend of academic study and industry engagement, this course provides comprehensive training in areas such as marketing management, digital marketing, and consumer behaviour.Course Content: The content of this course covers a broad range of subjects relevant to contemporary digital marketing. Students will explore areas such as marketing management, e-marketing, understanding consumers, integrated marketing communications, and multiple forms of digital marketing. Students will also undertake a final project, where they can apply their learning in a professional context or research a topic of their choosing.Key Modules: The core modules of this course include Principles of Marketing Management, Understanding Consumers, Digital Marketing, Integrated Marketing Communication and Digital Marketing Planning & Strategy. There are also two elective modules – Critical Perspectives on Management & Masters Research Project.Future Careers: After successfully completing this programme, students can pursue a variety of career paths within the field of digital marketing. This includes roles such as Marketing Manager, Digital Marketing Specialist, Content Manager, and Social Media Strategist. The skills acquired in this course can be applied in a variety of industries, providing graduates with a range of career opportunities.For more information on this course, please visit the official course page.