BSc Hons Business Enterprise & Marketing

The Undergraduate Business Enterprise & Marketing Course offered by the University of Strathclyde enables students to develop strategies and conceptualize activities that lead to better customer relationships and business efficiency. This programme aims to provide a detailed understanding of the strategic importance of the marketing function within organizations.Course Content: This course includes studies on entrepreneurship, international business, human resource management, business law, and business analysis, among others. Other important topics covered in this course focus on understanding the role of marketing in society, the process involved in marketing management, answering key questions about consumers, exploring the international marketing perspective, and much more.Key Modules: The key modules covered in the course include Business Enterprise, Business Analysis, Business Law, and Marketing, among others. These modules aim to provide a holistic understanding of business and marketing strategies. Accreditations: The course is accredited by the Chartered Institute of Marketing, the world's leading professional marketing body. This accreditation gives students a head start when looking to secure a career in marketing.Future Careers: Successful graduates can expect a wide range of career opportunities. The course prepares students for careers in Management, Retailing, Market Research, Public Relations, Advertising, and Human Resources, among other fields.For more information on this course, please visit the official course page here.