BSc Hons Business Analysis and Technology & Marketing

The Business Analysis & Technology and Marketing course at the University of Strathclyde is an undergraduate programme that focuses on the strategic use of business information, preparing students to fulfill different roles within organizations. Additionally, the marketing aspect of the course helps students understand customer needs, develop products and services to meet these needs, and deliver the desired satisfaction more effectively than competitors. Course Content: The course provides a perfect balance of technology, analysis, and marketing. The business analysis & technology part of the degree involves operational research and management science while marketing modules entail a wide range of specialized topics including consumer behaviour, brand management amongst others. Key Modules: The first three years of this course consist of compulsory classes in business analysis & technology as well as marketing. In the fourth year, students have to complete a dissertation in a chosen subject within business analysis & technology or marketing. Other than the compulsory modules, the course offers a variety of optional classes to help students tailor their studies. Accreditations: The course is recognised by The Chartered Institute of Marketing (CIM) which means that students can pick and choose classes to help meet the entry requirements for different qualifications. The CIMA (Chartered Institute of Management Accountants) also recognises this course, allowing a faster route to this universally recognized management accountancy qualification. Future Careers: Upon completion of this course, students may find opportunities in areas such as consulting, IT development, and marketing. This course equips students with skills for both specialist and management roles in businesses. For more information on this course, please visit the official course page.