BA (Joint Hons) Marketing & Psychology

The Marketing and Psychology BSc course offered by the University of Strathclyde is structured to encapsulate the multifaceted nature of consumer behaviour, blending associated disciplines to provide a comprehensive perspective. This unique degree focuses on the influence psychology has on marketing and how it shapes consumer decision and behaviour.Course Content: The course curriculum combines modules from Marketing and Psychology, integrating theory and practice. Full-time students will study for four years, covering topics such as Marketing Management, Buyer Behaviour and Research, Cognitive Psychology, Social Psychology, Developmental Psychology, and Anomalistic Psychology. The first two years of the course lay the foundation for understanding the business landscape, while the third and fourth years offer more specialized modules and the opportunity for an international exchange.Key Modules: Key modules within this course include Marketing Management, Buyer Behaviour and Research, Cognitive Psychology, Social Psychology, Developmental Psychology, and Anomalistic Psychology.Future Careers: After successful completion of the course, graduates can venture into multiple career paths such as Advertising Account Manager, Marketing Analyst, UX Designer, Researcher, Public Relations Officer, etc. It also opens the pathway for postgraduate studies.For more information on this course, please visit the official course page here.