BA (Joint Hons) Human Resource Management & Marketing

The undergraduate course in Human Resource Management & Marketing at the University of Strathclyde is a dual honours programme designed to equip students with a comprehensive understanding of the theory and practice of human resource management and marketing. This course helps students to develop skills for a variety of careers that require understanding people, their behaviour in organisations and markets.Course Content: The course content includes several areas such as employment policy and practice in the UK, and the impact of internationalisation on human resource management and marketing. It also covers market-driven managerial decision making, and concepts from subjects like psychology, sociology, social psychology, economics and statistics.Key Modules: Some mandatory modules include Marketing Management & Strategy and Organisation Studies: Theory & Practice, along with several optional modules like Research Methods, Employee Resourcing, Employment Law to name a few.Accreditations: The course is accredited by leading professional bodies including the Chartered Institute of Personnel and Development (CIPD) and the Chartered Institute of Marketing (CIM). Future Careers: This course prepares students for careers in human resources, marketing, management consultancy, public relations, recruitment and more. Many graduates have also chosen to undertake further study or entrepreneurial roles.For more information on this course, please visit the official course page. Human Resource Management & Marketing