BA (Joint Hons) French & Marketing

The French and Marketing course at the University of Strathclyde is a comprehensive program designed to equip students with a perfect blend of language skills and marketing insight. It's aimed at developing confident and competent marketing professionals who have a strong foundation in the French language.Course Content: The course revolves around key aspects of marketing and the French language. It includes the study of marketing strategy, consumer behavior, digital marketing, and brand management. Also, it involves in-depth training in French language and culture, enabling students to understand and appreciate diverse cultural contexts. Key Modules: Essential modules of the course include Strategic Marketing Management, Global Marketing, Retail Marketing, Business French, French Grammar, and French Literature and Cinema. Future Careers: After completion of the course, students are well-prepared for a range of careers, particularly in international marketing roles. The fusion of marketing knowledge and spoken French often offers a competitive edge, making graduates desirable candidates in sectors such as international business development, brand management, market research, and retail management, among others. For more information on this course, please visit the official course page.