BA (Joint Hons) Finance & Marketing

The Finance & Marketing Undergraduate course offered by the University of Strathclyde provides a comprehensive understanding of the principles and practices of finance and marketing. It aims to enable students to gain insights into the complexities of these two vital areas in business. The subject of finance provides a grounding in understanding key decision-making information, while marketing develops a strategic market orientation and sophistication in strategic thinking.Course Content: The first two years cover general business classes, including Marketing, Finance, Economics, and more. From third year onwards, students can begin to specialize in both Finance and Marketing.Key Modules: Some of the core modules for finance include Financial Services, Corporate Finance and Accounting, and Quantitative Methods. For marketing, modules include Market Research, Consumer Behaviour, Services Marketing, and Marketing Communications.Accreditations: This course is recognized by the Chartered Insurance Institute (CII), the Chartered Institute for Securities & Investment (CISI), and Chartered Banker. It is also an accredited programme by the Chartered Institute of Marketing (CIM).Future Careers: The dual-specialism course enhances job prospects in sectors such as Financial Services, Banking, Advertising, Public Relations, Retailing, Manufacturing, Market Research, Tourism, and Leisure.For more information on this course, please visit the official course page.