BA Joint (Hons) Economics & Marketing

The 'Economics & Marketing' course at the University of Strathclyde is an undergraduate degree programme that aims to equip students with a robust understanding of economic concepts and principles along with the intricacies of marketing. Students can expect to study the features of international economies, market structures, economic policies, consumer behavior, marketing planning, and market research.Course Content: The course content is spread across four years. The first two years cover business enterprises, economic analysis, and marketing principles. The third year focuses on intermediate economic theories, consumer behavior, and research methods. In the final year, students delve into international marketing, microeconomics, and advanced economic theories. Key Modules: Some key modules in this course are Economics 1A and 1B, Foundation of Marketing, Principles of Marketing, Quantitative Techniques, International Marketing, Microeconomics, and Marketing Research Methods.Accreditations: The University of Strathclyde is a recognized institution, and the degree earned from University carries great value in the professional field.Future Careers: Graduates from the Economics & Marketing course can expect diverse job possibilities. They can go into roles such as Economics Analyst, Market Research Analyst, Marketing Consultant, Brand Manager among others. Many graduates also proceed into further studies or research work in the field of Economics and Marketing.For more information on this course, please visit the official course page here.