BA (Hons) Marketing

The Marketing course at Strathclyde University is a comprehensive program designed to provide students with an in-depth understanding of the concepts, techniques, and keys in marketing strategy. The course offers hand-on experience, exposure to industry practices, and opportunities for professional development to equip students for a successful career in marketing. Course Content: The content spans a comprehensive range of topics in marketing, including practical marketing principles, consumer behaviour, international marketing, digital marketing, marketing research, and services marketing. Further, the course emphasises on enhancing the critical analysis, communication and negotiation, planning and operations, and other essential skills for marketing professionals.Key Modules: The core modules include Marketing Management, Research Principles, Business Analysis, Direct & Digital Marketing, International Marketing, and Marketing Management & Strategy. Elective modules include Retail Marketing, Marketing Communications, Services Marketing, and Marketing Analytics.Accreditations: The course has been accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. Additionally, graduates can obtain a Dual Award with the CIM Graduate Gateway programme.Future Careers: Graduates of this program have a wide range of career opportunities, entering various fields such as marketing management, market research, brand management, account management, sales promotion, and PR among others. Numerous graduates also pursue further studies with many securing scholarships for postgraduate research at Strathclyde and other prestigious institutions.For more information on this course, please visit the official course page.