MSc Digital Marketing

The Digital Marketing degree at the University of Bedfordshire provides students with foundational knowledge and skills in digital marketing theories, models, tools, and techniques. The course focuses on building professional skills for modern business scenarios, using real-world case studies and placements in industry settings.Course Content: The university offers a combination of necessary skills, theory, and technology to provide a solid foundation in this field. The course combines reflective practice, team-working, and personal development planning to round out students' experience. This degree features a blend of study areas, including social media, SEO, content management, marketing data analysis and management, marketing communications, and contemporary issues in marketing.Key Modules: The course curriculum includes the Building Customer Relationships, Entrepreneurship & Business Planning and Fundamentals of Digital Marketing modules amongst others. In the final year, students will complete a dissertation and study modules such as advanced digital marketing and international marketing.Accreditations: This course is accredited by the Institute of Data & Marketing (IDM).Future Careers: Graduating students with a Digital Marketing degree may find employment opportunities in various roles such as Digital Marketing Analyst, Digital Marketing Executive, SEO Executive, Social Media Manager, and Content Marketer. Additionally, they can also work in a wide number of sectors including marketing agencies, in-house marketing departments, or managing their start-ups.For more information on this course, please visit the official course page.