MBA Business Administration (Marketing)

The Business Administration (Marketing) Masters course at the University of Bedfordshire is specifically designed to expand the understanding and application of marketing management theory when building successful managerial careers in a wide range of business sectors. Using a blend of theoretical, practical, and scholarly material, it pushes students to expand their cognitive skills and utilise them in making efficient decisions.Course Content: The course is structured to cover the essential elements of business marketing such as Market Research, Consumer Behaviour, and Marketing Management, among others. It gives students an understanding of the roles and responsibilities of marketing professionals in organisations and the tactics and strategies they use to conduct business.Key Modules: The core modules students will study include Marketing, Management, Financial Analysis, Business Project, Strategic Management, and International Marketing, to name a few.Accreditations: The University of Bedfordshire's Business Administration (Marketing) Masters course is accredited by the Chartered Institute of Marketing (CIM). As a result, students of this course can also choose to join CIM and achieve a dual award along with the chance to gain additional professional body qualifications.Future Careers: Students graduating from the Business Administration (Marketing) Masters course will be well equipped to enter several sectors such as marketing, customer relationship management, global marketing, etc. The course also provides an excellent base for postgraduate research study. For more information on this course, please visit the official course page.