BSc Hons Marketing

The BA (Hons) Marketing course offered by the University of Bedfordshire provides students with an opportunity to understand the principles of the marketing world in the 21st century. The course equips students with the knowledge and skills needed to design, implement and evaluate marketing strategies in a range of industries, thus helping you become a successful marketing professional.Course Content: The course covers various aspects of marketing including consumer behavior, marketing research, international marketing, and digital marketing. Additional focus is laid on aspects such as ethical considerations in marketing, B2B marketing, brand management, and creative advertising.Key Modules: Some of the key modules of the course include Marketing Essentials, Research Ethics in Action, Applying Promotional Techniques, Market Research for Business, Advertising and Branding, Sustainability in Marketing and International Business Ethics.Accreditations: The BA (Hons) Marketing degree course is recognized by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. The course also features opportunities to gain professional certificates in Digital Marketing Metrics and ROI, and in Social Media Strategy.Future Careers: After completing this course, students may choose from a range of potential careers including marketing executive, digital marketing analyst, advertising copywriter, product manager, marketing consultant, and public relations officer. You can also opt for further studies such as an MBA or a PhD in Marketing.For more information on this course, please visit the official course page here.