BSc Hons Business Management with Digital Marketing

The Business Management with Digital Marketing course offered by the University of Bedfordshire blends careful instruction in business fundamentals with a strong focus on new digital trends and strategies. This full-time, undergraduate degree program is designed to equip students with practical abilities, theoretical insight, and professional knowledge required to excel in both business management and digital marketing fields.Course Content: The course includes essential topics, which will introduce students to the core principles and processes of business management, as well as digital principles, techniques and strategies. Students will learn about the critical aspects of marketing, finance, human resource management, operations management, and digital marketing. The business management aspect of the course builds a foundation in managing people, projects, and resources, while the digital marketing side emphasizes the importance of digital technologies in marketing strategy, planning and implementation. Key Modules: The course includes engaging modules such as Marketing Principles, Digital Marketing, Business Operations and Systems Management, Managing People, International Environment of Business and Strategy, and Entrepreneurship and Innovation. The final year concludes with a significant project, giving students the opportunity to integrate and apply their knowledge in a practical business environment. Accreditations: The Business Management with Digital Marketing course has dual accreditations and is awarded by the Chartered Management Institute (CMI) and the Institute of Data & Marketing (IDM). This means students will receive two awards upon successful completion, the academic degree and a professional body qualification. Future Careers: On successful completion of the course, students will be equipped for a wide range of careers in various areas including digital marketing, business management, sales and advertising, market research, retailing, and general management. The skills learnt on this course are highly sought after by employers in various sectors as students will not only understand marketing principles but how to apply them to real-world business situations.For more information on this course, please visit the official course page.