BA Hons Media, Marketing and Public Relations

The Media Marketing and Public Relations course at the University of Bedfordshire is a three-year, full-time undergraduate degree program dedicated to providing a broad range of skills and knowledge in the industry. The course focuses on the rapidly evolving global media industry, equipping students with the expertise and understanding necessary to excel in the fields of marketing and public relations.Course Content: The course offers an exciting blend of theory and practical understanding of the media industry, allowing students to explore vital aspects like understanding the role of PR, advertising, branding, digital and social media in society. It covers everything from media relations, campaign planning, and strategic communication to the use of digital tools in media marketing. All these aspects are designed to enhance the students' analytical, strategic thinking, and communication skills.Key Modules: The course is divided into core units, outlined over three years, that extend from Marketing and Society, Creative Concepts & Copywriting in year one to Advertising and Campaign Strategy, Media Relations in year two, culminating with Digital Marketing Communication, PR Planning & Crisis Management in the final year.Accreditations: In addition, the course is operated under the guidelines and principles of the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM) ensuring it is meeting industry standards.Future Careers: Graduating from this course, students can expect to forge careers in various fields including Advertising, Digital Marketing, PR Consultancy and Media Relations. From managing strategic communications to leading marketing campaigns, the possibilities are vast and exciting in the global marketplace.For more information on this course, please visit the official course page.