Msc Digital Business

The MSc Digital Business course offered by the University of Salford provides a comprehensive and holistic understanding of the business environment transformed by digital technology, innovation, and practices. The course aims to equip students with a deep understanding of strategic, tactical and operational aspects of contemporary businesses in the era of digital transformation. Course Content: The course will provide students a comprehensive understanding of the contemporary organisations' business models, focusing on digital businesses and other businesses that extensively use digital technology for business operations. The pedagogy extends beyond classroom learning encompassing real-world project works encompassing different strategic and digital marketing aspects.Key Modules: The program is divided into seven Compulsory units and one 60 Credits Project. The compulsory units include Digital Business, Digital Marketing, Analytics for Business, SEM and SEO, Innovations in Operations, Entrepreneurs of the Digital Society, and a global business environment.Accreditations: The course is accredited by the TM Forum, a global association of over 850-member companies based in 180 countries. The TM Forum's collaboration program provides a unique, fair and safe environment to companies for collaborating, creating and testing innovative, commercially viable solutions to the industry's biggest challenges.Future Careers: The course prepares students for diverse roles in digital entrepreneurship, digital marketing, SEO specialist, analysts, online brand management and setting up Internet ventures. The program's practical approach enhances analytical skills and problem-solving capabilities with an innovative mindset, making the graduates ready for the challenges of the digital business world.For more information on this course, please visit the official course page here.