MSc Marketing

The Marketing Master's course offered by the University of Bradford is a comprehensive program, covering broad and specialized marketing topics. It assists students in developing a strong foundation in marketing disciplines, enhancing their creativity, strategic thinking, and managerial skills, thereby preparing them for successful marketing roles in numerous sectors worldwide. Course Content: The course instills in-depth marketing knowledge, building upon a strong foundation of creativity, strategic thinking, and management skills. You’ll develop a range of contemporary marketing abilities, like customer-focused marketing planning, branding, digital marketing, market research, integrated marketing communications, and how marketing relates to the rest of an organization. Consequently, you will become competent in developing and executing marketing plans, employing marketing metrics, and using digital media strategically. Key Modules: Some of the key modules students will study include Customer Insight, Marketing Planning & Strategy, International Business Environment, Branding and Communications, and Digital and Social Media Marketing. Additionally, there is also a Marketing Dissertation that allows students to focus on a specific area of marketing.Accreditations: This course is dual accredited by the Chartered Institute of Marketing (CIM), the world's leading professional marketing body. Hence, it provides students with a direct entry route onto the CIM's Certificate in Professional Marketing on the successful completion of the course.Future Careers: With the skills acquired from this course, students can work as Marketing Executives, Marketing Managers, Brand Managers, Market Researchers, Digital Marketing Managers, and other related fields within media, FMCG organizations, service industries, charitable organizations, and public sector entities. For more information on this course, please visit the official course page.