MSc Digital and Strategic Marketing

The MSc in Digital and Strategic Marketing at the University of Bradford is a full-time, one-year course taught on campus. It's designed for professionals looking to advance their skills and understanding in digital marketing strategies that can drive business growth in the modern digital economy.Course Content: The course is delivered through a combination of lectures, seminars, and independent study. It features a variety of assessments, including exams, coursework, presentations, and a final project. The course aims to provide a deep understanding of modern marketing theories, trends, and practices. It emphasizes digital marketing strategy planning, digital communications, customer behavior in the digital age, social media marketing, and more.Key Modules: Some of the core modules in this course include Strategic Marketing, Digital Marketing Strategy, Consumer Behavior in the Digital Age, Marketing Communications, Social Media Marketing, Research Methodologies and Dissertation, Digital Engagement and Analytics, and Corporate Social Responsibility.Accreditations: This MSc course is accredited by the Chartered Institute of Marketing (CIM) under their dual award scheme. This means that successful graduates will have exemptions from certain CIM qualifications.Future Careers: This specialized course equips you with the skills and knowledge needed for a variety of roles in digital and strategic marketing. Graduates could potentially work in marketing management, digital marketing, social media planning, brand management, market research, and more.For more information on this course, please visit the official course page here.