BSc (Hons) Marketing

The Marketing BSc (Hons) course at the University of Bradford provides students with the chance to study marketing from both a practical and theoretical perspective. The course aims to provide students with a sound understanding of business and marketing principles, alongside the ability to apply these to real-life situations.Course Content: The modules in this course help students develop their knowledge and understanding of business and marketing principles. Some of the areas of study include Consumer Behaviour, Digital Marketing, International Marketing, and Services Marketing. A range of teaching methods are used, including lectures, seminars, workshops, group activities, and presentations.Key Modules: Some of the key modules in this course include Introduction to Marketing, Marketing Research, Advertising and Sales Promotions, and Strategic Marketing Management. In the final year, students undertake a double weight marketing strategy module and can also choose to complete a dissertation.Accreditations: The Marketing (BSc) Hons course at the University of Bradford is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide.Future Careers: This course prepares graduates for a range of different marketing careers, including Marketing Manager, Digital Marketing Specialist, Marketing Analyst, and many more.For more information on this course, please visit the official course page.