BSc (Hons) Marketing

The Marketing (BSc) course offered by the University of Bradford is an innovative program where students will gain an adequate understanding of brand building, marketing management, digital marketing and consumer behavior. The course is designed to enable students to achieve a comprehensive understanding of the principles of marketing and the business environment. Course Content: The course follows a flexible modular structure across six semesters, focusing on practical skills and theoretical understanding. The students will study a wide range of topics, including Principle of Marketing, Brand Management, Principles of Accounting, and Digital & Social Media.Key Modules: Business Economics (MAR4001-B), Financial Accounting (MAR4002-B), Professional Development for Marketers (MAR4010-B), Consumer Behaviour (MAR5008-B), Brand Management (MAR5011-B), Digital and Social Media (MAR5013-B), and Strategic Marketing (MAR6007-B).Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), indicating the course meets the rigorous standards set by the institute. Students are also exempt from certain CIM qualifications upon graduation.Future Careers: After completion of the course, students will be prepared to work in various fields, including brand management, advertising, marketing management, market research, digital marketing, and public relations. Job prospects are indeed diverse and highly rewarding in the domain of marketing.For more information on this course, please visit the official course page here.