MSc Digital Marketing

The MSc Digital Marketing course offered by Teeside University aims to provide students with the latest skills and industry relevant knowledge they need to operate successfully in a digital marketing environment. The course structure is designed to stimulate creative thinking and encourage individual research skills through a range of industry-specific modular content and practical teaching methods.Course Content: The course includes areas such as search engine marketing, social media, email marketing, digital strategic management, Google Analytics, and big data analytics. The modules are designed to provide students an understanding of the key concepts, tools, and techniques of digital marketing.Key Modules: Some of the core modules include Strategic Marketing for Managers, Digital Research Methods, Digital Marketing Strategy and Planning, Professional Digital Marketer - Strategic Practice, Big Data Analytics, and Digital Mobile & Social Media. Also included is a marketing masterclass series offered by industry experts that gives students key insights into new developments and industry standards in digital marketing.Accreditations: This course is accredited by The Chartered Institute of Marketing (CIM) which gives students membership to the CIM, providing access to various resources during their studies.Future Careers: This course prepares students for a wide range of careers including roles such as digital marketing executive, digital marketing manager, social media and digital communications manager, digital project manager, digital content coordinator among others. Students could also go on to further research or studying at PhD level.For more information on this course, please visit the official course page.