MSc Strategic and Digital Marketing

The MSc Strategic Digital Marketing course at the University of South Wales bridges the gap between marketing and digital media. This Masters course is aimed to create digital marketing leaders of the future, ready to take on the challenges of this ever-changing field. It’s tailored for ambitious marketing professionals who are seeking to enhance their knowledge and skills in digital marketing strategy, digital marketing analysis and digital excellence.Course Content: The course content focuses on several aspects such as market-driven strategies, digital marketing excellence, customer acquisition through digital channels, digital marketing analysis, strategic marketing decisions, communications and sales. It offers a strategic view of digital marketing and an opportunity to advance your expertise through applied research in a dissertation or a practical project. Key Modules: The course includes various key modules such as Core Management Concepts, Strategic Marketing Decisions, Digital Marketing Excellence, Market-Driven Strategies, Business and Management Research Methods, and a choice between Dissertation and Internship/ Consultancy Project. Accreditations: The MSc Strategic Digital Marketing course has been designed in conjunction with the Institute of Directors (IoD) and upon successful completion of the course, students will be awarded an IoD professional certificate in Leadership.Future Careers: This course prepares you for a range of digital marketing roles such as digital marketing executive, data analyst, marketing manager, and brand manager. This course will provide you with the strategic and analytical skills needed in this digital and data-driven world.For more information on this course, please visit the official course page. MSc Strategic Digital Marketing at University of South Wales