BA (Hons) Fashion Business and Marketing

The BA (Hons) Fashion Business and Marketing course offered by the University of South Wales is an industry-focused degree program. This course provides a detailed understanding of the fashion business, explores the marketing behind the clothes we wear, and the retail environment in which fashion is sold. It integrates knowledge of business disciplines with the fashion industry and gives an overview of the environment in which fashion brands operate. Course Content: This course offers a range of topics including fashion branding, buying and merchandising, marketing communications, trend forecasting, and fashion promotion. During your third year, there is an opportunity to spend a year on work placement to gain practical experience.Key Modules: Some of the modules within this course include, but are not limited to, Fashion Business Foundations, Retail Environment, Marketing Communications, Creative Branding, Buying & Merchandising, Trend Forecasting and more.Accreditations: The course is recognised by the Chartered Institute of Marketing (CIM). Students are also able to work towards the CIM Professional Certificate in Marketing alongside their degree.Future Careers: Graduates of this course can expect to have a variety of career opportunities in areas such as brand management, buying, merchandising, marketing, PR, trend forecasting and fashion marketing research. Graduates have gone onto work with renowned companies like Burberry, John Lewis, and Asos among others.For more information on this course, please visit the official course page here.