MSc Marketing

The MSc Marketing is a postgraduate course offered by the University of East London. This course aims to equip you with the knowledge and critical understanding to start or further your career in marketing. It provides a fascinating journey into the world of brands, consumer behaviors, experience marketing, digital marketing, marketing strategy, and marketing analytics.Course Content: This course enables you to develop a solid understanding of contemporary marketing theory and practice, with particular emphasis on brand management, consumer behavior, and digital marketing. You will understand cutting-edge concepts, tools, and methods, making you highly employable in the marketing area. It also comprises a mix of regular teaching, guest sessions, case write-ups, group tasks, class participation, and final projects. Key Modules: This course includes core modules on Strategic Brand Management, Consumer Behavior, Digital Marketing, Integrated Marketing Communications, International Marketing Strategy, and Marketing Analytics. Elective modules are offered in line with professional demand including Product Marketing and Management, Sales Management, Services Marketing, and Social Media Marketing.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM).Future Careers: Upon completion of this course, students may pursue careers in a wide array of fields including Brand management, Audience analysis, Digital marketing, Market research analysis, Sales and marketing management, and Strategic management. Many former students work in corporate and SME settings, as well as agencies that provide specialist services.For more information on this course, please visit the official course page.