BSc (Hons) Marketing Data Analytics

The BSc (Hons) Marketing and Data Analytics program offered by the University of East London (UEL) uniquely combines marketing and data analytics, two critical fields in the modern business world. This course, designed with both local and global perspectives, offers students a comprehensive understanding of marketing function, data-driven decision making, and digital marketing strategies. It is dedicated to giving the necessary tools for a successful future in marketing.Course Content: The course includes compulsory modules in marketing and data analytics, introducing learners to the foundational concepts and principles of both subjects. Students will also explore principles of economics, global business environments, social media strategies and digital marketing tools. The course also incorporates modules on business research methods, giving students the chance to conduct their own data-driven research projects.Key Modules: Some of the key modules in this course include Data Driven Marketing Decision, Marketing Strategy and Social Media Application, Big Data and Analytics for Business, Foundations of Marketing, Principles of Economics for Business and Management, Global Business Environment, and Conducting Business Research. Future Careers: The varied skills and knowledge students gain from the BSc (Hons) Marketing and Data Analytics degree prepares them for a diverse range of career paths. Graduates can find opportunities in sectors like digital marketing, market research, data analysis, and sales. They can also pursue roles such as marketing executives, business development managers, data analysts, marketing coordinators, consumer insight managers, among others.For more information on this course, please visit the BSc (Hons) Marketing and Data Analytics official course page.