BSc (Hons) Marketing

The BSc (Hons) Marketing course at University of East London provides students with an in-depth understanding of the nature of marketing and customer behavior. The course equips students with the expertise on how to analyze and solve problems faced by modern businesses and how to design and implement effective marketing strategies.Course Content: The course covers a wide range of subjects including Marketing Fundamentals, Consuming and Producing Research, Global Marketing Strategy, and Marketing Entrepreneurship and Innovation. The course also includes a compulsory work placement module to help students gain practical knowledge and industry experience.Key Modules: Some key modules of this course include Fundamentals of Marketing, Knowing Consumers, Global Marketing Strategy, Branding and Communications, Marketing Entrepreneurship and Innovation, and Research Project in Marketing.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and includes the CIM Certificate in Professional Marketing as an optional module.Future Careers: Graduates of this course can expect to find roles in marketing management and consultancy, brand and product management, sales promotion, market research, advertising, public relations and digital marketing, among others. Potential employers range from global corporations to small-medium enterprises across all sectors.For more information on this course, please visit the official course page here.