BA (Hons) Fashion Marketing

The BA (Hons) Fashion Marketing and Communication course at University of East London is a top-tier programme that is specifically designed to equip students with a wide range of skills in strategic fashion marketing and creative communication strategies. This course will empower students to become innovative and entrepreneurial fashion professionals.Course Content: The course teaches both theoretical and practical application of fashion marketing and communication strategies. You will learn to analyse, develop and implement strategies to increase fashion brand exposure and consumer engagement. Furthermore, you will learn critical skills like trend forecasting, visual merchandising, digital marketing, and PR. Additionally, you'll gain an understanding of the sustainable and ethical issues facing the fashion industry.Key Modules: The key modules of the course include Introduction to Fashion Business, The Cultural and Creative Economy, Fashion Marketing Communications, Visual Merchandising and Promotional Design, Branding and Digital Marketing, Luxury, Sustainability and Fashion as well as Creative Research Methodologies.Future Careers: This program prepares you for a wide range of careers within the fashion industry including fashion marketing, brand management, digital marketing, and public relations. The university's diverse range of industry connections will provide you with opportunities to work on real-time projects that will give you relevant industry experience.For more information on this course, please visit the official course page.