MSc Marketing

The Postgraduate Marketing course at Glasgow Caledonian University (GCU) provides students with a comprehensive understanding of marketing practices through both theoretical and practical aspects. It is designed to equip students with the necessary skills and knowledge to meet the dynamic needs of the marketing industry.Course Content: The program's content is primarily structured around strategic planning, marketing communications, and global marketing. It also deeply dives into contemporary areas like digital marketing, brand management, marketing ethics and social marketing. Additionally, it includes a major project where students can either undertake a dissertation or an applied research project.Key Modules: Some of the key modules covered in this course include Marketing Communications, Global Marketing Management, Strategic Branding, Digital and Social Media Marketing, and Marketing Ethics. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and it offers a dual award opportunity. Upon successful completion of the course, students can directly proceed to CIM Professional Diploma, given that they meet the work experience criteria.Future Careers: Graduates can seek various job roles in sectors such as advertising, public relations, sales management, brand management, market research, and marketing consultancy. The course also equips students with professional skills to start their own business or take up advanced research in marketing.For more information on this course, please visit the official course page.