MSc International Marketing

The International Marketing course (MSc) offered by Glasgow Caledonian University's London campus caters to graduates who aspire to boost their career prospects in marketing, with an international business perspective. The program is aimed at equipping students with advanced knowledge, critical insight and high-level professional skills associated with the practice of international marketing.Course Content: This program offers a comprehensive study of international marketing, incorporating traditional and digital strategies. You’ll learn about the different types of strategic decision-making and marketing practices, and how to apply them in different global contexts. The course aims to develop the capacity to critically evaluate and apply the concepts and theories that underpin strategy, marketing and consumer behavior, and customer relationships in a global context. Key Modules: Key modules in the program include International Marketing Strategy, Consumer Behavior in the Digital Age, International Marketing Communications, and Branded Content. Additionally, students complete a substantial independent piece of work, focusing on an area of choice.Accreditations: The MSc International Marketing course has been awarded EPAS accreditation by the European Foundation for Management Development.Future Careers: Successful course completers can expect a rewarding career in international marketing. This could mean a role in a multinational corporation, an international SME, or a marketing agency. Some of the job profiles include International Marketing Manager, Brand Manager, Market Research Analyst, and Digital Marketing Manager.For more information on this course, please visit the official course page.