MSc Fashion and Lifestyle Marketing

The Fashion and Lifestyle Marketing postgraduate course offered at Glasgow Caledonian University's London Campus, focusing on the thriving global fashion industry. The course has been designed to offer a tailored learning experience with the aim to enhance the professional and intellectual development of students in the field of fashion and lifestyle marketing.Course Content: The course content provides a mix between theory and practice, encompassing a comprehensive understanding of the global fashion market. The course modules include marketing and business management, consumer behaviour in fashion and lifestyle, international fashion marketing strategy, and digital marketing communications, amongst others.Key Modules: Key study modules include: Fashion Branding and Communications, Consumer-Led Fashion Marketing, International Fashion Marketing, Integrated Marketing Communications, Marketing Management, etc. The course culminates in the completion of a creative project or a dissertation.Accreditations: While the course does not state specific accreditations, it is a part of the British School of Fashion at GCU London, an integral part of Glasgow Caledonian University which is internationally esteemed for its prestigious range of fashion programmes.Future Careers: The postgraduate course in Fashion and Lifestyle Marketing positions graduates for a wide range of career routes. This includes roles in fashion buying, marketing, retail management, visual merchandising, and brand management. The programme is also designed to equip students with the skills needed to start their own fashion businesses.For more information on this course, please visit the official course page.