BA (Hons) International Tourism and Events Management

The International Tourism and Events Management course offered by Glasgow Caledonian University is structured to equip students with the essential knowledge and abilities to achieve their career aspirations in these exciting and fast-paced global sectors. The course provides a holistic understanding of the global tourism and events industries, entrepreneurship, and marketing and digital developments. Course Content: The International Tourism and Events Management course covers a range of topics including The Global Tourism & Events Industries, Managing People and Organisations, Consumer Behaviour in Tourism & Events, Events Strategy and Planning, and Responsible Business Strategies in Tourism & Events among others. It also includes a professional work placement as part of the program to provide hands-on experience.Key Modules: The course comprises modules that center around Global Events & Festivals, Tourism & Events Global Policy & Development, Strategic Management for Tourism & Events, Global Issues in Tourism & Events, and International Marketing Strategy. There are also optional modules in the final year that allow students to tailor their learning to suit their career goals.Accreditations: The course received accreditation from the Tourism Management Institute (TMI). Future Careers: Completing the International Tourism and Events Management degree opens numerous career paths in the global tourism and events industries. Graduates can find employment opportunities in tourism management, events operation, tour operations, destination management, aviation, visitor attractions, and marketing among others.For more information on this course, please visit the official course page here.