BA (Hons) International Marketing

The Undergraduate International Marketing course offered at Glasgow Caledonian University (GCU) is a degree program that provides students with comprehensive knowledge and skills in international marketing. This course aims to develop students into professionals who can take on the global marketing scene with a clear understanding of the diverse cultures, markets, and business practices worldwide.Course Content: The course content offers a unique blend of marketing and international business, embodying a global focus. Students will get to understand various international marketplaces by studying in the multicultural hub of Glasgow, UK. The course features a blend of cross-cultural, collaborative learning experiences, edifying students about global marketing case studies and international business practices.Key Modules: Key modules comprised in the curriculum include Marketing Management, Digital Marketing Communications, International Marketing, International Business, and Research Methods for Business. Additionally, students are provided with an opportunity to undertake an internship or study abroad in the third year of their degree.Accreditations: The course is accredited by The Chartered Institute of Marketing (CIM), which provides students with exemptions from certain modules.Future Careers: The graduate outcomes for this program are diverse, with graduates working in a variety of roles worldwide, including Marketing Assistant, Marketing Manager, Brand Manager, Digital Marketing Specialist, and many others in the marketing sector across different industries.For more information on this course, please visit the official course page.