MSc Marketing with Brand Management (Professional Practice)

The Marketing with Brand Management - Professional Practice MSc is a full-time program offered by the University of Huddersfield. The course offers an extensive understanding of the role of marketing in business, emphasizing the development of strategies to enhance brand management. Students will be equipped with essential professional expertise and a focus on practice-based learning through live projects.Course Content: The program is designed to comprehensively cover aspects of marketing with a focus on strategic brand management. It includes in-depth analysis of marketing theories, understanding buyer behaviour, brand development and promotion strategies. It also incorporates a professional practice year where students have the chance to gain work experience.Key Modules: Key modules include Contemporary Perspectives in Customer Behaviour, Strategic Brand Management, Promotional Strategy, Applied Marketing Research, and Professional Practice. An Applied Professional Practice year is also included, offering vital industrial expertise.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM). The successful completion of certain modules allows students to gain exemptions from certain CIM qualifications.Future Careers: The skills and expertise gained in this course can open doors to roles such as Marketing Manager, Brand Manager, Product Manager, Marketing Analyst, Advertising and Sales Manager among other options. The added professional practice year also enhances employability in the competitive business world.For more information on this course, please visit the official course page.