MSc Marketing with Brand Management

The Marketing with Brand Management MSc at the University of Huddersfield is a unique, postgraduate level course designed to equip students with the necessary skills to build and manage brands in the competitive modern market, including the use of social media and other digital environments. Taught by industry professionals and experts, it focuses on practical, real-world applications and learning experiences.Course Content: The course has been designed to develop an understanding of marketing and brand management theory, as well as the industry techniques and strategies used in the field. There is a strong focus on digital and social media marketing, and students will engage with real-world case studies, live agency briefs, and campaign audits. A key component of the course involves a work placement, providing an opportunity to gain hands-on experience and put theory into practice.Key Modules: Some of the core modules include Marketing Strategy & Management, Brand Management, Digital and Social Media Marketing, and Contemporary Perspectives in Customer Behaviour. The course also includes a vital research project/dissertation to demonstrate the application of knowledge acquired.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), which provides a direct route to understanding the core principles and practice of marketing.Future Careers: This course provides students with the skills and knowledge to pursue various roles such as Brand Manager, Digital Marketing Manager, Social Media Manager, and more. Graduates might also find opportunities in advertising agencies, marketing departments of large companies, or nonprofit organisations.For more information on this course, please visit the official course page.