MSc International Business with Marketing (Professional Practice)

The International Business with Marketing - Professional Practice (MSc) is a full-time postgraduate program offered by the University of Huddersfield. The course aims to prepare students for a career in International Marketing by providing them with a comprehensive understanding of the global business environment and international marketing theory and practice.Course Content: The course includes one year of academic study, divided into two semesters. There is also an optional six months of professional practice. The first semester focuses on generic business subjects such as strategic management, and research methods, while in the second semester, students will focus on International Marketing areas like Digital Marketing, Consumer Behaviour, and Marketing Communications. The course concludes with a project or a dissertation.Key Modules: Some of the notable modules included in the course are 'International Marketing Strategy & Decision Making', 'Digital Marketing in Practice', 'Marketing Communications in the Digital Era' and 'Consumer Behaviour - Emerging Trends'.Accreditations: The course is accredited by the Chartered Management Institute (CMI).Future Careers: The course is designed to equip students with the required skills and knowledge to take up roles in International Marketing. Possible career paths include Marketing Manager, Marketing Communications Coordinator, Digital Marketing Specialist, and Marketing Analyst among others.For more information on this course, please visit the official course page.