MA Fashion Marketing

The Fashion Marketing MA at the University of Huddersfield is a full-time postgraduate programme that combines creative fashion design with crucial business skills. The course aims to provide a comprehensive understanding of the fashion industry, its marketplaces, and the marketing techniques used within the field.Course Content: The programme covers essentials of international marketing, studying promotional strategies, visual merchandising and the importance of branding. It also involves fashion design and product development, preparing students to bring their own creative ideas to the marketplace. Key Modules: Some of the major modules of this course include Fashion Marketing and Communications, Global Fashion Retail and Merchandise Management, Future Fashion Innovation, International Marketing and Strategy, Applied Research Methods. The program concludes with a Fashion Project or Dissertation, where students can showcase the knowledge they've gained. Accreditations: The course is currently seeking accreditation from the Chartered Institute of Marketing (CIM). This would give students a huge advantage as it's a globally recognised qualification in this field. Future Careers: The MA in Fashion Marketing is designed to prepare students for a wide range of careers in the fashion industry including marketing, retailing, merchandising, brand management and fashion buying. For more information on this course, please visit the official course page here.