BA(Hons) Marketing

The Marketing BA (Hons) is a full-time undergraduate degree offered by the University of Huddersfield. This course aims to provide students with comprehensive knowledge of marketing theory alongside a practical understanding of the latest industry trends and strategies. The program is designed to equip students with the skills necessary to succeed in the global marketing sector. Course Content: The course content is broken down into an array of study modules spread across three years of full-time study. The first year offers foundational marketing modules, the second year delivers more specialist aspects of marketing including Buyer Behaviour and Digital Marketing while the final year is more strategic in nature.Key Modules: Some of the key modules covered include Marketing Principles and Practice, Business Economics, Buyer Behaviour, Digital Marketing, Invisible Marketing, Strategic Marketing in Action, and Marketing Dissertation.Accreditations: The course is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. Future Careers: Graduates of this course have embarked on various careers including social media management, market research, advertising, sales, and public relations. Some of the renowned companies where alumni have been employed include Nestle, ASDA, and Cummins Turbo Technologies.For more information on this course, please visit the official course page.